Playbooks, strategies, and operations for agencies, brand teams, and entrepreneurs who work with talent.
Campaign Management · 6 min read
Pricing is where most agencies either win the room or lose their margin. Here's how the best ones do it.
Agency Operations · 6 min read
Spreadsheets were never built for the pace of the creator economy. Here's what modern agencies are doing instead.
Industry · 5 min read
The term is everywhere. Here's what it actually means — and why it matters for how modern agencies run.
Campaign Management · 7 min read
From pitch to final deliverable, here's how agencies that run clean campaigns actually track them.
Industry · 6 min read
The lines are blurring. Here's how to think about the distinction — and why it matters for how you position your agency.
Talent Strategy · 7 min read
Whether you're starting from zero or starting over — here's the framework top agencies use to build a roster that actually books.
Agency Operations · 6 min read
Not all tools are built for the way talent agencies actually work. Here's how to evaluate what's worth your time.
Industry · 8 min read
The landscape has shifted. Here's where the opportunity is, where the risk is, and what the best agencies are doing differently.
Brand Partnerships · 7 min read
The difference between a transactional campaign and a real brand partnership comes down to how you structure it from the start.
Talent Strategy · 6 min read
The most successful agencies in the creator economy stopped thinking like talent shops and started thinking like publishers.
Brand Partnerships · 6 min read
Brands have been burned enough times to know exactly what they're looking for. Here's how to be the agency that delivers it.
Industry · 7 min read
The creator economy is still young. But the shape of what talent representation looks like in its next chapter is already coming into focus.